LOGO

WEELUV CUSTOM CHILDRENS'
BOARD BOOK

As a first-time long-distance aunt, it broke my heart that my baby nephew was learning the names and faces of all his family members, except me. I created the first WeeLuv book for him as a way to help him learn the names, faces, and even the personalities of his family members. My task for myself was to create a fun and cheery board book he would love to read that was non-gender specific.

The book has simplified colors to help facilitate color recognition, large simplified text to facilitate the recognition of letter forms and words, and uses familiar faces to facilitate face recognition as well as emotional recognition!

To make the book, I had my family members pick a verb that they liked and then take a selfie acting out that verb. In the end it was a gift to my whole family since little Elliott could now connect everyone's name with their face. It's a book he immediately loved to read. He very quickly connected our names and faces and it became the first book he takes off the shelf every morning.

The response was so great that decided to offer it to the public. I created the name, logo/custom logotype and brand identity and then opened an Etsy shop and Facebook page that went live in May 2015.

 
 

BOOK LAYOUT

 

ETSY SHOP PAGE

 

FACEBOOK

 

SOCIAL POSTS