green project BRANDING

Green Project is an internal Digitas group that formed to promote green initiatives in the office.

CHALLENGE: Design a logo to print on mugs for the office to promote mug usage over paper cups.

I not only gave them a logo, but I designed the mugs as well as gave them a brand identity.

 

WOODLAND MASCOTS

Furry woodland creatures are seen drinking an assortment of tasty beverages from the Digitas
break room as a reminder of why reusing mugs is important.

 
 
 

GLASS MUGS

Eco-friendly glass and lead-free ink was a no-brainer.

 
 

Manifesto

Printed on reclaimed letterpress print blocks of old advertisements and placed in the Digitas office lobbies for visitors to read.

 
 

Signage

Illustrations, instead of the usual long text lists, show at-a-glance what you can and cannot recycle in the recycling bins.