green project BRANDING

Green Project is an internal Digitas group that formed to promote green initiatives in the office.

CHALLENGE: Design a logo to print on mugs for the office to promote mug usage over paper cups.

I not only gave them a logo, but I designed the mugs as well as gave them a brand identity.



Furry woodland creatures are seen drinking an assortment of tasty beverages from the Digitas
break room as a reminder of why reusing mugs is important.



Eco-friendly glass and lead-free ink was a no-brainer.



Printed on reclaimed letterpress print blocks of old advertisements and placed in the Digitas office lobbies for visitors to read.



Illustrations, instead of the usual long text lists, show at-a-glance what you can and cannot recycle in the recycling bins.