Kraft foods digital
vending machine game
As a designer with the DigitasLBi Design House I had the honor of illustrating a fantastical interactive vending machine game based off the Oreo Wonderfilled campaign. Utilizing the minimal assets from the Wonderfilled commercials I created three full scenes and many new characters to complete the stories that we wanted to tell while staying within the quirky Wonderfilled world. My knowledge of vector animation helped me illustrate everything in a way that made it easier for the animator to build.
In the game the player can try to skip an Oreo across a lake of milk to one of 3 villainous characters in the scene. The deliverables were to concept and storyboard scenarios and then illustrate the entire gaming experience within campaign guidelines. Launched in early 2014, the vending machines were on select college campuses and high traffic locations.
The gaming environment upon the start of gameplay lets you choose to skip an Oreo to the big bad wolf, shark or vampire. If the player is successful, the game will cut to the appropriate scene animation.
Original “Oreo Wonderfilled” commercial- 1 of 3