KITCHENAID RECIPEBOOK EXPERIENCE
The KitchenAid RecipeBook experience allows users to customize their own cookbook by leveraging KitchenAid's database of recipes as well as their own recipes and photos. I designed the site as well as the majority of the user flow. Making the tools as visual as possible encourages a more intuitive experience for non-designers. Deliverables were a full site design incorporating the KitchenAid recipes as well as layouts for the cookbooks themes. As of 11.14.14 the site is not yet live.
The designs are considerate of the coding that was needed on the front end as well as the printing needs on the back end. Deliverables were to create nine different themes that would fit within a small paperback spiral-bound book. Recipes were limited to one spread and needed to accommodate different photograph sizes.