A KitchenAid rebranding campaign pitch. The deliverable was to create meaningful imagery for the idea of "There's so much more to make." Target audience research showed consumers were constantly striving to "up their game" in the kitchen. These single page print ads portray the recognition and feeling of accomplishment one gets when posting any finished culinary masterpiece to Instagram (or any social media). The ads are also able to show off multiple appliance categories at once while telling a compelling narrative.