Jenn-Air's robust campaign consisted of print ads in high-end publications, a consistent CRM program, online banners, mobile app, partnerships with top chefs and designers as well as sponsorships of high profile culinary and design events like the Pebble Beach Food & Wine. The brand is unique in that it has two target audiences: interior designers purchasing for their clients and homeowners purchasing for themselves. Instead of focusing only on appliance benefits we focused on cultivating lifestyle content to inspire the audience to elevate their culinary and entertainment prowess.
These videos are the first of their kind for the brand. They clearly demonstrate the reasons why Jenn-Air is leading the industry in technology and quality.
Food & Wine, Bon Appétit, Architectural Digest and ELLE DÉCOR
Features large open photography and a visual/tactile navigation and tool experience.
Master class Series CONTENT
The Jenn-Air Master Class Series provides lifestyle content produced with partnerships between Jenn-Air, designers and well-known chefs. The roster of Master Class mavens continues to grow each year.
The Connoisseur Card was given only to elite Jenn-Air influencers. It was printed with a UV coated spot varnish and folded accordion style with perforation so the user can redeem the card to purchase deeply discounted Jenn-Air appliances.
designvision mobile app
This app helps interior designers and homeowners to invision any Jenn-Air appliance in their own kitchen by using the phone's camera to superimpose the appliance into an existing space.