green project BRANDING
Green Project is an internal Digitas group that formed to promote green initiatives in the office. The group asked for a logo to print on mugs for the entire office to promote mug usage over paper cups. I gave the team a logo for their mugs as well as a brand identity.
Furry woodland creatures are seen drinking an assortment of tasty beverages from the Digitas
break room as a reminder of why reusing mugs is important.
Eco-friendly glass and lead-free ink was a no-brainer.
Printed on reclaimed letterpress print blocks of old advertisements and placed in the Digitas office lobbies for visitors to read.
Illustrations, instead of the usual long text lists, show at-a-glance what you can and cannot recycle in the recycling bins.