Happy Meal BAG
McDonald's asked for a Cuties® branded bag to use in lieu of a Happy Meal box that would celebrate their re-release of fresh Cuties.
This "road trip through California" concept highlights the freshness of Cuties by focusing on the state of California-- where they are grown. The front features a "Totally Fresh" California Grown Cutie, the gussets feature a license plate game and RMHC messaging, and the back uses a fun iPad postcard seek and find game to push the McPlay app messaging.
Illustrator: Sarah Coleman