BIC campaign
"Fight for your Write"

As a freelance senior art director I was asked to create a visual direction for a new business pitch for BIC's Back to School "Fight for Your Write" campaign.

BIC's "Fight for Your Write" campaign promotes writing, and specifically handwriting, in classrooms to help children keep their creativity alive. The visual direction, which is targeted towards mothers buying school supplies,  conveys the power and potential you give your child when you put a pencil and paper in their hands.




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